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WWE dropping the wrestling.


aka ginger warlock
I read about this from another source last weekend and honestly I do not understand why this is being done. They never really use the term wrestling these days anyway... oh no hang on they used it last weekend...


Haters gonna hate.
They are re-branding themselves as an entertainment company, and not just a wrestling company. The move makes a lot of sense and needed to be done sooner rather than later.


Lion Rampant
Yeah, I saw this in the paper and was going to make a thread about it, if there wasn't one already. It impressed me to see how much priority the LA Times editors gave a story on WWE for a change. Apparently, McMahon's talk of expansion is getting serious notice in the corporate media world.

Check it out; I took a picture. Page One of the Business section, heyyy!



Better Call Saul
Staff member
So are we going to rename Wrestlemania and call it, Entertainmentmania? :)

But no, I get it, it makes sense. I know a lot of pure wrestling fans hate the term sports entertainer but that's where McMahon is taking this. It doesn't bother me in any way because I'm still free to call it wrestling if I want too.


I ♥ Haters
Makes sense since they're not really limited to wrestling anymore. They have a bunch of reality shows, a movie studio (as shitty as it is) and music studio. So why not?


Living in Ikoria
Staff member
It doesn't make sense.

Take the ring and the wrestling out of everything that the WWE does, and what do you have? D-List celebrities and straight-to-DVD movies.


I don't like it. I grew up with it being called pro-wrestling and taking it out now seems as if Vince is trying too hard to make it something it's not. It's like saying vase (vace) instead of vase (vahse). It's the same thing. Me thinks Vince is only doing it to get away from the stereotype that only hillbillies like wrestling and make it more commercial and mainstream. It could work, but he is basically giving the finger to all his true fans... the "hillbillies".

For me, though, I'm still going to call it wrestling and wrestlers. None of this 'entertainment' and 'superstars' bologna from me.


EntertainmentMania! John Cena and The Rock going one-on-one in an entertainment battle. Whoaa~ah!


Living in Ikoria
Staff member
Omitting the word "wrestling" from the product doesn't mean that people who are halfway fans or aren't fans at all will suddenly come flocking to the WWE, or that they'll forget that it is a wrestling company.

Let's not forget that it wasn't moved from WWF to WWE out of a genius business idea by Vince, but because of the World Wildlife Fund's lawsuit. I know he embraced that change, but this is taking it too far and (to me, at least) it's an insult to the fans that make the business successful.


Living in Ikoria
Staff member
Here's the WWE's official article (from WWE: Homepage) on this decision:

The New WWE

April 8, 2011

STAMFORD, Connecticut - To better reflect the company’s global entertainment offerings, World Wrestling Entertainment, Inc. (NYSE: WWE) announced today a new business model for future growth, including formally rebranding itself, WWE.
Two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies and the outsourcing of WWE’s core competencies – television and film production, live event production and licensing.

As part of the new business model, the company will also focus on the development of new television products including scripted, non-scripted and animated programs, as well as the launch of a new WWE network in the next 12-18 months. The first new program of the brand expansion is Tough Enough, WWE’s non-scripted program that debuted on the USA Network on Monday.

“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” stated Vince McMahon, Chairman and CEO, WWE. “We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring.”

This new rebranding initiative will be highlighted through a national consumer and business-to-business advertising campaign entitled “Bigger. Badder. Better.” The campaign kicked off at WrestleMania XXVII on Sunday and will be featured on cable TV, print and online.

In addition to focusing on the expansion of the company, the company will bolster its core business with the launch a new talent development department headed by Paul “Triple H” Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas. The first recruit acquired under Levesque’s new department was the signing last month of future WWE Superstar, Sin Cara, formerly known worldwide as Mistico.