Ok, after reading that, I really like the name and the concept. I've always liked when the brands face off for this type of glory, and it creates interesting dynamics between rivals that have to team up. This is how the video game series SDvR was named in the first place! lol.
When they first did the brand split they were all about how the shows were "competing" against each other and were separate shows. It makes sense to have a PPV centered around that...or like they did with Survivor Series where it was RAW vs. Smackdown.