OMG ....that's terrible!
that's why it's important to wear the seatbelt. it saves life like you have no idea.
I've heard many cases where dead people these accidents would now be alive if they only wore the seatbelt...
That's always the one i think of whenever anyone mentions car accident ads. Definitely the most effective and well made ad i've seen.
Funnily enough though, i was talkin to someone the other day about how Samantha Mumba's career went completely downhill after her (at the time very popular) song was used on this ad. I dunno if it was the cause of it or not but it is tough for a song to stay as popular when it's associated with scenes like this!