Based on your answers to the questionnaire, you most closely resemble survey respondents within the Disaffected typology group. This does not mean that you necessarily fit every group characteristic or agree with the group on all issues. Disaffecteds represent 9 percent of the American public, and 10 percent of registered voters.
Basic Description Disaffecteds are deeply cynical about government and unsatisfied with both their own economic situation and the overall state of the nation. Under heavy financial pressure personally, this group is deeply concerned about immigration and environmental policies, particularly to the extent that they affect jobs. Alienated from politics, Disaffecteds have little interest in keeping up with news about politics and government, and few participated in the last election. Defining Values Despite personal financial strain – and belief that success is mostly beyond a person’s control – Disaffecteds are the only moderate supporters of government welfare and assistance to the poor. Strongly oppose immigration as well as regulatory and environmental policies on the grounds that government is ineffective and such measures cost jobs. Who They Are Less educated (70% have attended no college, compared with 49% nationwide) and predominantly male (57%). While a majority (60%) leans Republican, three-in-ten are strict independents, triple the national rate. Disaffecteds live in all parts of the country, though somewhat more are from rural and suburban areas than urban. Lifestyle Notes Somewhat higher percentage report having a gun in the home than the national average, and 42% report someone in their house has been unemployed in the past year. 2004 Election Bush 42%, Kerry 21%. Nearly a quarter (23%) said they didn’t vote in the last election. Party ID 68% Independent/No Preference, 30% Republican, 2% Democrat (60% Rep/LeanRep) Media Use Disaffecteds have little interest in current events and pay little attention to the news. No single medium or network stands out as a main source. Note: All descriptions and percentages are based on the national sample of adults surveyed by telephone in December.
Based on your answers to the questionnaire, you most closely resemble survey respondents within the Enterpriser typology group. This does not mean that you necessarily fit every group characteristic or agree with the group on all issues.
Enterprisers represent 9 percent of the American public, and 10 percent of registered voters. Basic Description
As in previous studies conducted in 1987, 1994 and 1999, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Enterprisers are also the strongest backers of an assertive foreign policy, which includes nearly unanimous support for the war in Iraq and strong support for such anti-terrorism efforts as the Patriot Act. Defining Values
Assertive on foreign policy and patriotic; anti-regulation and pro-business; very little support for government help to the poor; strong belief that individuals are responsible for their own well being. Conservative on social issues such as gay marriage, but not much more religious than the nation as a whole. Very satisfied with personal financial situation. Who They Are
Predominantly white (91%), male (76%) and financially well-off (62% have household incomes of at least $50,000, compared with 40% nationwide). Nearly half (46%) have a college degree, and 77% are married. Nearly a quarter (23%) are themselves military veterans. Only 10% are under age 30. Lifestyle Notes
59% report having a gun in their homes; 53% trade stocks and bonds in the stock market, and 30% are small business owners – all of which are the highest percentages among typology groups. 48% attend church weekly; 36% attend bible study or prayer group meetings. 2004 Election
Bush 92%, Kerry 1%. Bush’s most reliable supporters (just 4% of Enterprisers did not vote) Party ID
81% Republican, 18% Independent/No Preference, 1% Democrat (98% Rep/LeanRep) Media Use
Enterprisers follow news about government and politics more closely than any other group, and exhibit the most knowledge about world affairs. The Fox News Channel is their primary source of news (46% cite it as a main source) followed by newspapers (42%) radio (31%) and the internet (26%).