Sounds like Russia has its own version of Donald Trump. If Trump gets elected they can have a name calling contest.
ROFL!

Yeah I heard some stuff that Trump and Lavrov said and they totally could be clones in the same country!
1st a minute of silence for Lt. Col. Oleg Peshkov and Alexander Pozynich.
Peshkov recieved the Hero of the Russian Federation award and Pozynich recieved the Order of Courage - both posthumously. The governor of Lipetsk is offering assistance for the family of Peshkov.
Pozynich died during a rescue op. He left a wife and 2 very young kids in Novocherkassk. Peshkov left a wife, a young son and a older daughter. Captain Konstantin Murahtin was rescued by the Syrian army and is now in a hospital in Syria. He was the pilot of the Sukhoi 24.
Memorial services are both planned and being held for both victims.
Imo it's mostly just saber rattling. And it doesnt really matter if Russia violated Turkish airspace for 17 seconds. What really matters is that Turkey buys a ton of ISIS oil and doesnt support fighting ISIS since ISIS hates on Kurds and Assad.
So yeah they will try to target anyone that supports either one.
But I think the deployment of the "Moskva" missile cruiser and the upcoming S-400 anti-missile system at the Hmeymim airbase in Latakia are mostly just muscle flexing. Its just how the Kremlin tells Turkey they wont tolerate any more serious issues.
I doubt it can start WW3 but it could complicate the fight against ISIS. Also any economic tit-for-tat retaliations will hurt both the Russian and Turkish economies.
EDIT
Theres still something I dont get.
The Turkish military later released what it said was an audio recording of a warning to a Russian fighter jet before it was shot down near the Syrian border. A voice on the recording can be heard saying "change your heading" in English.
http://news.yahoo.com/turkeys-erdogan-says-does-not-want-escalation-russian-084024075--business.html
How many Russian pilots speak English? It takes years to learn English And why would anyone talk English in a Russia-Turkey incident?
Also "change your heading?". How about "you are invading Turkish air space."? I mean any civilian airport can ask someone to change up their heading. Thats not a warning.