Hi all. I was wandering down the toy isles today and I noticed a new type of transformer out on the market called"TRANSFORMERS ANIMATED ACTIVATORS" See link => Transformers Animated Toy Products They realy do transform at the touch of a button. There are only 4 out at this time but Hasbro plans on wave two hitting the shelves by late summer early fall 08. I was playing with a Demo and they are pretty cool, takes the old jump starters concept and adds a new twist to them. As far as strength, they aren't as weak as the movie line toys, but they still will break not as easily as the movie ones. All in all I give this line a 8 out of 10. The next wave should be better.