He's the right-wing media darling of the moment. His name was mentioned 24 times during the third presidential debate. Crowds chanted his name today and these very boards began to buzz with excitement from resident McCain fans. Here was someone who might turn the tide for the sinking Republican campaign, a hero! Yes, a real American hero, like... like Sarah Palin! Alas, perhaps too much like Sarah Palin. Once again, McCain may have been too hasty with his embrace. Once again, the inevitable media scrutiny reveals a not-so-wondrous reality. Once again, the octane boost given the Straight Talk Express may have done its engine much more harm than good. Let's zoom in now, shall we, on Joe the plumber - or, should I say, Joe the non-plumber, Joe the liar, Joe the tax deadbeat, Joe the Keating Five family member, Joe the all-around idiot. An official at Local 50 of the plumber’s union, based in Toledo, said Mr. Wurzelbacher does not hold a license. He also has never served an apprenticeship and does not belong to the union. (The national plumber’s union, the United Association of Plumbers, Steamfitters, and Service Mechanics, endorsed Mr. Obama, it should be noted.) “He’s basically playing games with the world,” Thomas Joseph, the local’s business manager, said in a telephone interview Thursday morning. “All contractors are licensed, and he does not have a license, either as a contractor or a plumber,” the union official said, citing a search of government records. “I can’t find that he’s ever even applied for any kind of apprenticeship, and he has never belonged to local 189 in Columbus, which is what he claims on his Facebook page.” According to public records, Mr. Wurzelbacher has been subject to two liens, each over $1,000, one of which — a personal tax lien — is still outstanding. Joe in the Spotlight - NYTimes.com Turns out that Joe Wurzelbacher from the Toledo event is a close relative of Robert Wurzelbacher of Milford, Ohio. Who’s Robert Wurzelbacher? Only Charles Keating’s son-in-law and the former senior vice president of American Continental, the parent company of the infamous Lincoln Savings and Loan. The now retired elder Wurzelbacher is also a major contributor to Republican causes, giving well over $10,000 in the last few years. crooksandliars.com - Joe the Keating Others have called into question the logic of Mr. Wurzelbacher's question to Mr. Obama, and pointed out that he would actually benefit from the Democrat's plan. globeandmail.com: Joe the Plumber isn't Say it ain't so, Joe. Say it ain't so.