aka ginger warlock
I am not sure how much the profit margin is of making $18 per console sold but according to some whiz with a calculator that is what is being made if The Register is to be believed:
It would be unfair to assume that the PS4 will run at a complete loss and that Sony will not make much money back but when a company is focusing on making a profit on games and it could be suggested they will I think they need to worry. Sony did not do well with the PS3 last time around at the start of launch and they need to avoid it this time around.It's the games, stupid: Sony to make 'about $18' on each PlayStation 4
But wait - Microsoft hopes to make a bit of cash too
According to a teardown report from analyst IHS, Sony is making just $18 on each Playstation 4. This may not sound like much, but it marks a massive improvement from the days in which the Japanese firm made huge losses on the sale of games consoles.
According to the report, each Playstation 4 costs Sony about $381 to manufacture (including parts and assembly) and sells for around $400.
The full report comes out later today, but AllThingsD got an early glimpse of it.
“If Sony could build the PS4 for a lower cost it would do so, but if history is any indicator, it would also lower its retail price,” says Andrew Rassweiler, an analyst with IHS.
Taken alone, this figure might sound like much of a coup for Sony. However, the Playstation 3 was sold at a huge loss, with every $599 Playstation 3 costing just over $800 to produce.