I put this in tv cause we all can associate these things with their commercials. <Its a pillow! Its a pet! It's a pillow pet!> Anyway, what do you think of these things? Cute, dumb, another sad excuse to make money? I love these things. I really do. I have a unicorn one (my mom bought it for me since it was purple) and it is so soft. I'm glad I have it because I packed (for college) crummy pillows and the pillowpet serves as a wonderful replacement.