What I find interesting is how Mountain Dew would allow their product to come so close to be associated with drugs, since that's basically the effect of their "creative new mascot".
I don't consume their product, and probably wouldn't over (in order) NeuroSonic, NOS, and Amp, but still, I'm sure it's good and all and deserves something better than that.
That's what I think when I see their ads. Like "Are they trying to play on the druggie audience or market their product like an illegal substance?" Who wants to feature the product of a hallucination as the benefit of their product? Where the F is there to GO with this concept? That's what I don't get.