Basically you find an average, none famous athlete, sport player, etc, who has the same name has as someone who is a famous athlete, sports player, singer etc.
eg: Micheal Jordan: Yeovil Town Football club - Micheal Jordan: Basketball player.
Micheal Jackson: (get back to you on that) Football club - Micheal Jackson: Singer
eg: Micheal Jordan: Yeovil Town Football club - Micheal Jordan: Basketball player.
Micheal Jackson: (get back to you on that) Football club - Micheal Jackson: Singer