TV Land is premiering a new show tonight called The Cougar. Watch The Cougar TV Show with Vivica A. Fox | Sexy, Older Woman, Younger Men | TV Land Prime I find it kind of ridiculous that there is actually going to be a show about a 40 year old woman dating younger men. Why is this such a big deal? If the tables were turned and it was a 40 year old man dating 20 year olds, would anyone watch it?