NCAA bans eye black with messages, wedge blocks on kickoffs, toughens taunting penalty for 2011 - ESPN No more eye black messages, like Reggie Bush's area code thing. I don't mind this rule. Keeps players from drawing attention to themselves. No more wedge blocking on kickoffs, same rule the NFL added last year. I guess if it's safer, then it's a good thing. The biggest change, and one that is sure to be controversial, is that now unsportsmanlike and taunting penalties as a player is going in for a score will negate the touchdown. It'll be 15 yards from the spot of the foul. I actually like this a lot. A lot of times the players just don't care about 15 yards being enforced on a kickoff, as long as they get their touchdown.