According to a CNet News article, the Naruto ninja manga and anime franchise was fourth on an unofficial list of the most popular searches in the Yahoo search engine this year. In previous years, Yahoo had officially announced the list, but it now only releases the top ten searches grouped by specific trend such as "news stories," "environmental searches," or "consumer call-backs." Nonetheless, a Yahoo executive provided the ten most popular terms overall to the CNet reporter. No manga or anime franchise appeared in Yahoo's list of the top ten overall searches from 2003 to 2006, or in Google's top ten searches for those same years. Naruto placed second on this year's list of the most searched toys and games, as compiled by one of Yahoo's online search competitors, Lycos.