The reason I ask this question is because at my college, almost everyone I know HATES the NBA. One of the reasons I come to this board is that I have noone to talk ball with. You would'nt believe the things that people say about the NBA, and the old stereotypes that will never die. Just who exactly is the NBA's target audience? If it's college kids, then they are failing miserably (at least around here). Older people seem to gravitate more towards the NFL, being that it's only once a week. So, my main questions are......what is the NBA's target audience, and why on earth does it generate so much hate amongst a lot of people?