As a seller, how far would you go not to get a negative? I've gone pretty far, but only when it was completely my fault. I once reimbursed a buyer's complete cost and sent the item. Because of a weird chain of events, her package was in my car at a body shop in another state for three weeks and she was very understanding. It wasn't her fault so I didn't think she should suffer. If a product is messed up in shipping, I will sometimes send a replacement. If a buyer just doesn't like the product, I only refund the purchase price (no shipping) if they return it. How far do you go not to get a negative?