Okay, I saw this commercial on Boomerang OnDemand (ftw btw) and obviously knew that Bulk Boulder was a sendup of Hogan. But I thought parody was free speech in the U.S. And if he's alleging in his suit that he ever once used the name Hulk Boulder, he's lying! At closest he was Terry Boulder, alias The Hulk, alias the guy who would one day be pathetically vain and known primarily for the lawsuits he'd been part of. Bottom line, though, is that this easily exploitable situation could be a lot better for Hogan's bottom line than the whole Australian tour. In your opinion, should he be taking advantage of it like this?