Hogan suing over Pebbles likeness


Lion Rampant
- Hulk Hogan is suing the makers of the Cocoa Pebbles cereal line. Hogan claims that a character on the cereal commercials was based on his likeness. The character's name is Bulk Boulder. Hogan's lawsuit claims that the character's name is Hulk Boulder, but that's incorrect. Hulk Boulder was also the name that Hogan used early in his wrestling career before joining WWF.

The Cocoa Smashdown commercial has the Boulder character wrestling Fred Flinstone and Barney Rubble in the ring. Bamm-Bamm then comes in and beats up the Hogan-like character. Hulk, the federal lawsuit states, "is shown humiliated and cracked into pieces with broken teeth, with the closing banner, 'Little Pieces…BIG TASTE!'"

Hogan's lawsuit says that Post Foods, the makers of Cocoa Pebbles, never asked Hogan's permission to use his likeness. Hogan says he brought up the issue to Post in August of last year but the commercials continued to run.

Hogan says that he has been harmed by, among other things, "the unauthorized and degrading depictions in the Cocoa Smashdown advertisements."

Below is a photo of the Bulk Boulder character:

Okay, I saw this commercial on Boomerang OnDemand (ftw btw) and obviously knew that Bulk Boulder was a sendup of Hogan. But I thought parody was free speech in the U.S. And if he's alleging in his suit that he ever once used the name Hulk Boulder, he's lying! At closest he was Terry Boulder, alias The Hulk, alias the guy who would one day be pathetically vain and known primarily for the lawsuits he'd been part of.

Bottom line, though, is that this easily exploitable situation could be a lot better for Hogan's bottom line than the whole Australian tour.
In your opinion, should he be taking advantage of it like this?
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Staff member
I dont know whether he SHOULD or not but apparently he is haha.

I dont get what the big deal is but I'm not a popular wrestling like Hogan is.


Certified Shitlord
He's not so much as suing as attempting to gain all the money he can before he fades back out of the spotlight thanks to the massive failure TNA is becoming.


Registered Member
I'm not sure if parody laws allow that or not - a parody of a real person is different than a parody of their creation, and they're using this for commercial purposes.

I think he has a decent chance of winning this.


Change the World
Staff member
All I'm going to say is that he really must need money badly, lol.


"Expect the unexpected"
This is absolutely ridiculous! Shame on the Hulkster! Is he so desperate for attention that he would go this far to get it? This lawsuit should never have been conceived in the first place! Absolutely and totally ridiculous! Come on man, there are other ways of getting attention.........s********!:mad: