It seems to me like in my earlier years I do not remember commercials using the brand names of competitors and actually using their products in their commercial for comparisons. But now days a bunch of vehicle commercials as well as fast food restaurants and other businesses are doing so. Chevrolet always uses Honda in their commercial to show how much better they are, etc. I remember when I was younger they would say "This is how our product compares to the -leading brand- etc." But now days they just flat out say the other product and show them in their ads. Has anyone else noticed this?