Creeping On You
GameStop opening Deus Ex boxes, removing free game codeIf you purchase your copy of Deus Ex: Human Revolution at a retail store, you're supposed to receive a code that allows you to play the game for free using the online gaming service OnLive. It's a neat giveaway, and it certainly gives gamers an incentive to try the service, but a leaked memo seems to show GameStop's fear of digital delivery: employees are allegedly being asked to open every game and remove the coupon.
Apparently there was a memo leaked to the public with instructions from a head office for gamestop employees to remove coupons from Deus Ex games being sold. Apparently SquareEnix was shipping coupons for a free trial of the OnLive game service and GameStop is removing them because they're making a push for digital game service or something like that in the future. I guess they wanted to remove competition?
I think it's silly. It's a free trial. They're not making money on the coupon, just advertising. I don't think GameStop has a right to do this to SquareEnix, they should just sell the games as is.