Firefox Ad Blocker - Does it Reduce Revenue?


Registered Member
Apparently Mozilla Firefox has a thing where you can block most ads (I'm assuming this is referring to banner ads?).

Does that lower the sites' revenue, since they won't click on those ads (by accident or otherwise)? And do ads that monitor traffic on a website now assume X number of users use Firefox, and thus reduce the amount they're willing to pay to be on a site by a proportionate amount?


Registered Member
Yea but then they close the window. I've never accidentally clicked on an ad then been like, "Omg they are so right. I need this." I just get irritated.


AKA Ass-Bandit
Hybrix has indicated as such in a post somewhere. In fact, he even expressed a wish for someone to come out with a new way of internet advertising that would render all ad-blockers useless.