http://www.telegraph.co.uk/news/sho...duped-by-millions-of-fake-online-reviews.htmlShoppers who use the internet to research hotels, books, electronics and other purchases are being misled by millions of "fake" reviews orchestrated by companies to trick potential customers, the consumer watchdog warns today as it begins an inquiry.
I like to look at online reviews of products before I buy them. Recently I was just looking for a new toothbrush holder and the one I was interested in received great online reviews. However my son discovered it was the same TB holder that was being marketed under a different name that had a bunch of bad reviews. In the beginning it had good reviews too. Glad I didn't buy it.
So how do you trust any of the reviews? Do you even read them? Ever bought something you wished you hadn't?