Sultan of Swat
Do you believe if ESPN started covering the NHL again it would help the popularity of the sport in the United States?
Versus May Face Competition For NHL From ESPN As Bidding Opens
NHL ratings and advertising are "showing signs of growth," and the "uptick in hockey comes at a crucial time for the current rights holders," according to John Consoli of MEDIAWEEK. The NHL is "expected to start negotiations on its new television rights contract" later this year, and with its deals with NBC and Versus set to expire after the '10-11 season, ESPN Exec VP/Content John Skipper indicated that "he'd like hockey to return to ESPN and ABC."