Burger King suing Burger King

Wade8813

Registered Member
#1
Burger King Franchises Sue Burger King - AOL Small Business

Burger King's own franchisees have a beef with Burger King. Specifically, they're upset about the $1 double cheeseburger promotion. Maybe you've seen it; commercials for the $1 cheeseburgers have been broadcast a lot during football games. The complaint from the National Franchise Association, an organization that represents more than 80% of Burger King's American franchise owners, is that the $1 promotion forces restaurant owners to sell the quarter-pound burger with at least a 10-cent loss.
I love the irony.
 
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icegoat63

Son of Liberty
V.I.P.
#2
wow, 10 cent loss?

Subway cut an Entire Dollar off their footlongs and it turned out to be one of the best decisions they ever made.

I think BK needs to just suck it up and realize we're in bad economic times, Everyone is clinging to their 10 cents :hah:
 

Wade8813

Registered Member
#3
wow, 10 cent loss?

Subway cut an Entire Dollar off their footlongs and it turned out to be one of the best decisions they ever made.

I think BK needs to just suck it up and realize we're in bad economic times, Everyone is clinging to their 10 cents :hah:
Yeah, although I don't think Subway is losing a dollar for every footlong they sell, or I'm pretty sure they'd be out of business.

And I wouldn't be surprised if the double cheeseburger normally sells for more than $1.10 - they're probably letting you save more than just 10 cents ;)
 

ExpectantlyIronic

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#4
I imagine if just a quarter of people who stop in for a double cheeseburger pick up a small soda to go with it, they more than recoup their costs.
 

ExpectantlyIronic

e̳̳̺͕ͬ̓̑̂ͮͦͣ͒͒h̙ͦ̔͂?̅̂ ̾͗̑
#5
You know, this whole thing's gotta be about control over pricing, and not the price of the double cheeseburger in particular. The franchise operators can't be so dim on the whole as to not understand the concept of a loss leader. It's like fishing. You spend a bit on bait and sometimes lose it, but it helps you catch more fish in the long run. If I thought their marketing teams daring or clever enough, I would say Burger King orchestrated this this to increase sales: "the Burger King double cheeseburger is so cheap we're suing ourselves over it!"
 

Wade8813

Registered Member
#6
If I thought their marketing teams daring or clever enough, I would say Burger King orchestrated this this to increase sales: "the Burger King double cheeseburger is so cheap we're suing ourselves over it!"
If they don't have to worry about getting in trouble for it, I wouldn't be surprised. BK has had a lot of really clever commercials within the last few years.
 

ExpectantlyIronic

e̳̳̺͕ͬ̓̑̂ͮͦͣ͒͒h̙ͦ̔͂?̅̂ ̾͗̑
#8
Wade8813 said:
If they don't have to worry about getting in trouble for it, I wouldn't be surprised. BK has had a lot of really clever commercials within the last few years.
True enough, but I imagine we could both agree this seems excessively bold and outside the box, even given Burger King's recent and particularly-creative and seemingly-effective marketing campaigns. Who knows, though, right?
 

ysabel

/ˈɪzəˌbɛl/ pink 5
#9
I find it weird that some things aren't just settled internally. Or maybe this whole suing story is also a strategy for publicity (it's very expensive to be in the media).
 
#10
How the heck is a fountain drink $1.79+ , bun, 2 burgers, ketchup and pickles 1 dollar / water and syrup twice as much. doesn't make sense, just charge me what it costs + markup, enough marketing games
 
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