This Surprisingly Touching Gum Commercial is Guaranteed to Make You Cry

Extra Gum can officially check this one off their bucket list: “Make people cry during a gum commercial.” In this music video style commercial, American Idol singer-songwriter Haley Reinhart takes audiences through the ups and downs of “The Story of Sarah & Juan” with her brilliant cover of Elvis Presley’s “Can’t Help Falling in Love”. From the moment they first met, Extra Gum has been a part of their love story. Sarah hadn’t noticed, but Juan has been writing something on the wrappers after each highlight moment of their relationship.

The result is the most emotional response you will ever experience while watching a gum commercial. Ladies, grab some tissues and prepare to click “replay” a few times.

Well played, Extra. Gentlemen, the bar has been raised.

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Written by Andrew Fischer

Andrew Fischer is the Head Writer and Editor-in-Chief of PopMalt. He is an avid follower of all things pop and Internet culture, and works as Creative Director at NURV, a boutique creative multimedia and digital marketing company. He is also the founder of The Jericho Joe.